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SAINT JAMES at MONTPARNASSE

The new retail concept of the Saint James shops invites itself to the Montparnasse station. The unusual height of this space motivated a spectacular installation. We imagined a representation of rolls of raw material to tell the story of a jumper or a sailor's jacket and to share with the public the know-how and the particularities of the brand's iconic products.

Project in partnership with Atelier Aurélie Rimbert