SAINT JAMES at MONTPARNASSE
The new retail concept of the Saint James shops invites itself to the Montparnasse station. The unusual height of this space motivated a spectacular installation. We imagined a representation of rolls of raw material to tell the story of a jumper or a sailor's jacket and to share with the public the know-how and the particularities of the brand's iconic products.
Project in partnership with Atelier Aurélie Rimbert